Omni-channel Commerce Reimagined
Macy’s aims to deliver inspiring, convenient, useful and engaging customer experiences across channels by taking what they do well today and continuously making it more relevant, relational, mobile, social and unified.
During my time at Macy's, I was challenged with conceptualizing and solving ways to confront the status quo of ecommerce and traditional department store processes. From tablet optimization, social shopping, and an omni-present experience - we aimed to anticipate the shopper's wants and needs even before they knew it. And we knew that in order to create custom and relevant experiences, it had to be centralized around the customer's mobile device(s).