More time for the fun stuff.
Hyp lets people communicate and collaborate around group experiences - birthday parties, family reunions, and weekend getaways. Logistics, text messages, and photos are all managed in an orderly fashion so the user can focus on more important details. It's like having your own personal event planner, allowing you to spend less time figuring out the details, and more time enjoying the experience.
SETTING THE FOUNDATION
It was clear the brand needed an energetic visual tone. To support an upbeat, clear, confident, and most importantly, human voice, the identity was born.