Beauty for all.
Birchbox has been changing the way people discover and shop for beauty, grooming, and lifestyle products. Combining a personalized subscription service that delivers high-end samples, it integrates an elevated online magazine and a ecommerce platform.
Kicking off a Spring campaign for Birchbox, I was tasked with designing a holistic creative plan. The campaign needed to be energetic and vibrant while still showcasing the products. I accomplished this by defining a spirited color palette, custom product illustrations and photo concept.